Featuring an identity development project by Stockholm Design Lab for Vårdapoteket, a Swedish pharmacy chain. With 24 pharmacies placed in care related locations and to distinguish themselves from the often very clinical and barren environments that hospitals make out, Stockholm Design Lab developed a new identity inspired by the human body. With a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. This graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material such as stationery, retail POS (Point of Sale) materials. Let's check out this colorful design scheme for Vårdapoteket.
Illustration
Wallpaper
Graphical toolbox
Brochures
Brochure details
Back of the brochures
Envelopes
Carrier bags
Membership card
Business cards
Interior
Interior
Interior
Interior details
Exterior
What are your thoughts? Are you inspired by these designs in any way? For me, I am particularly inspired by the color schemes of this project. The wallpaper and the membership card are my favorites. It just goes to show that we can find inspirations everywhere.
For more information regarding this project, please visit www.stockholmdesignlab.se.
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